Onboarding energy customers from 3 weeks to 5 minutes
Protergia On is an iOS and Android app that lets new energy customers complete their onboarding with Protergia — Greece's largest independent electricity producer — in under five minutes. Users submit documents from their phone, track their application in real time, and manage everything through a single guided interface.
Visual and Motion Designer within an internal agency team. I was part of the UX strategy process — contributing to how we broke the onboarding journey down into simple, guided steps — and owned the UI design, design system, illustration language, and all motion work.
Energy onboarding had traditionally been slow, paper-heavy, and frustrating. Protergia needed to compete for a younger, mobile-first audience while reducing sign-up abandonment and cutting acquisition costs. The design challenge went beyond function: a utility app risks feeling cold and transactional, which erodes trust exactly when a new user is deciding whether to commit.
I designed the full visual experience around clarity and warmth. The onboarding flow guides users step by step through document submission and application tracking, keeping them oriented at every stage. A bespoke illustration system gave the product a human, approachable character, and purposeful animations transformed unavoidable waiting states into moments that communicated progress rather than dead time.
I defined the visual language of Protergia On from scratch — the illustration style, the motion system, and the overall creative direction. What started as an observation that the early product felt sterile became a deliberate strategy: hand-crafted illustrations and meaningful animations that solved real UX problems around waiting states while building emotional connection with new users at a high-stakes moment in the onboarding flow.
Working as a team, we mapped the onboarding steps and shaped them into a clear, guided flow. My contribution started with flagging early that the product felt lifeless — an observation that became the thread running through everything I designed after.
I built the design system and a custom illustration system in which every illustration was tied to a specific moment in the journey — welcoming, guiding, confirming, reassuring. I then translated that into a suite of animations in After Effects exported via Lottie for native iOS and Android, turning waiting states and micro-interactions into moments that felt intentional rather than incidental.
