Senior Product Designer  ·  Athens, Greece

I design products
that feel effortless.

Nine years designing across 15+ industries, from fintech and energy to blockchain and AI-powered platforms. I make complex products feel simple, clear, and delightful.

Scroll

Industries I've designed for

Telecommunications Energy & Utilities Blockchain & Web3 NFTs AI Platforms SaaS Platforms Banking & Fintech iGaming & Sportsbook Food & FMCG Medical & Health Generative AI Products Secondhand Marketplaces Sports & Tennis Television & Media Fashion & Apparel Enterprise Software Advertising
01 — About

Designed for the user.
Built for the business.

Design isn't just what I do — it's how I think. I care about the details, the users, and the impact of every pixel. Every product I've ever worked on, I've treated as my own. From energy providers and onboarding flows to blockchain prediction platforms and AI-powered marketplaces — I go deep. I learn the domain, understand the users, map the edge cases, and then design something so clear it feels like it was always obvious.

That obsession is what took me from junior UX designer to leading product design for startups and scale-ups — and it's what makes me different.

My favourite part of the day? Brainstorming with my team. The whiteboard sessions, the "what if we tried this" moments, the shared wins.
Elina Dobekidou
9+ years in design
A story I'm proud of

I designed Rolle's marketplace end-to-end as a Senior UX Designer for Trebbble. The founders were so happy with the work, they asked me to join as their in-house Senior Product Designer a couple of years later.

What started as a UX project in 2022, designing a second-hand device marketplace, turned into a full-time role when Rolle pivoted into an AI-powered platform in 2025. When your client recruits you, that's the review that matters.

rolle.io  ·  Since May 2025
03 — What I bring

Everything a senior product designer
needs, and then some.

End-to-end product design

From discovery and research through wireframes, prototyping, visual design, and handoff. I own the full cycle.

Design systems at scale

I've built design systems from zero — tokens, typography, icons, components — and maintained them as living foundations.

Cross-functional collaboration

I work shoulder-to-shoulder with PMs, engineers, and stakeholders. I present, I listen, I adapt.

User research & testing

Personas, user flows, usability testing, competitive analysis. I design with evidence, not assumptions.

UX writing & content design

Every button label, error message, and onboarding line — I write copy that sounds human and guides without friction.

Information architecture

Complex products need clear structure. I obsess over navigation, hierarchy, and making sure users never feel lost.

04 — The full picture

A product designer who also brands, art directs, animates, and harnesses AI.

Product & UX

  • UX / UI Design
  • Wireframing & Prototyping
  • User Research
  • Information Architecture
  • UX Writing
  • Design Systems
  • Interaction Design
  • Responsive & Mobile-first
  • Usability Testing
  • Accessibility

Brand & Visual

  • Brand Identity & Strategy
  • Art Direction
  • Print Design
  • Packaging
  • Social Media Design
  • Clothing & Apparel Design
  • Campaign Design
  • Typography
  • Illustration Direction

Motion & Others

  • Animations & Micro-interactions
  • Video Editing
  • Digital Strategy & Consulting
  • Creative Direction
  • Stakeholder Communication
  • Presentation Design
  • AI-Assisted Design Workflows
  • AI-Assisted Deep Research
Figma Adobe CC Suite Sketch After Effects Premiere Pro Rive Lottie Files Procreate Linear Notion Miro Midjourney Claude Gemini
05 — Career path

Nine years. 15+ industries.

May 2025 — Present

Senior Product Designer

Rolle  ·  rolle.io

Leading product design for an AI-powered second-hand tech marketplace. Design systems, UX writing, end-to-end product ownership.

Current role
Sep 2024 — Apr 2025

Product & Brand Designer

Self-employed

Took on selective brand and product design consulting engagements, applying design systems thinking and strategic brand development across client work.

Sep 2023 — Sep 2024

Senior Art Director

The Flying Pot

Rehired to lead the design team — a returning engagement built on trust and demonstrated delivery from a prior role at the agency in 2019.

Jan 2020 — Sep 2023

Senior UX/UI Designer

Trebbble

Stepped into full ownership of complex, multi-stakeholder projects — taking on engagements end-to-end, from discovery and problem framing through final delivery.

Feb 2019 — Dec 2019

Digital Art Director

The Flying Pot

Contributed to the full creative mix for multiple industries: digital advertising campaigns, brand identity systems, social media creative, and motion — building the cross-format fluency that later fed directly into design systems thinking.

Perfectionist by nature

Every detail matters. Every alignment, every word, every transition. If it's not right, I'm not done.

Organised to the core

My Figma files are a joy to navigate. My tickets are clear. My process is transparent.

Exceeds expectations

I don't just meet the brief — I push it. More options, better solutions, thoughtful extras that weren't asked for.

Team energy

The positive one in the room. Great products come from teams that trust each other and enjoy the work.

Contact

You made it this far. Let's talk.

I'm always open to hearing about
interesting opportunities.

Download my CV