A Greek premium tennis apparel brand expanding at global scale
Vantaggio is a Greek tennis apparel brand for players who take both their game and their style seriously. The clothes are made with high-quality, breathable materials sourced locally in Greece, and the brand targets Millennials and Gen Z who want to look good on and off the court. Bold, playful, and unapologetically Greek.
Sole designer. I owned everything — strategy, colour, typography, iconography, patterns, social media templates, content, and art direction — and delivered the full brand as a presentation to the client.
The brand needed a complete identity — built from scratch — that could compete in the premium sportswear space while feeling relevant to a younger audience and staying true to its Greek roots.
Colour palette. The colours came straight from the courts: terracotta from clay, green from grass, blue from hard courts. It's a palette that feels instantly tennis, vivid and full of energy, without leaning on any obvious sportswear clichés.
Typography. I paired Gazpacho with Averta. Gazpacho gives the brand its personality — bold and a little editorial. Averta keeps things clean and readable. Together they work really well: premium but not stiff, playful but not loud.
Identity system. Working around the existing logo, I built the full supporting system: iconography, patterns, templates, and art direction guidelines. The goal was to make sure the brand looked consistent and intentional everywhere — a hang tag, an Instagram post, a court-side banner.
The brand is live and growing fast. Since launch, Vantaggio has landed domestic and international reselling deals and started representing national tennis athletes across multiple countries. The range has expanded from apparel into tennis and padel gear, bags, and accessories — all at vantaggio.gr. It's one of those projects where you can genuinely see the impact of the work.
The client already had a logo, so the work was about building everything around it. I started where I always do — research. I looked at what competitors were doing, what was working in premium sportswear, and where the gaps were. From there I moved into moodboarding to get the visual direction right, then worked through the full brand system piece by piece: colour, type, patterns, iconography, social templates, and art direction. Everything came together in a comprehensive brand presentation delivered to the client.
